Trade in for up to 700,000 points.
Need help finding a phone?
Where PC Optimum MembersTM shop mobile
Expert advice
Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.
Earn and redeem
Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.
Exclusive perks
Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.
Legal Details
The Mobile ShopTM is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9